Traditional promotion, such as newspaper, journal, radio, TV, mail drops and billboard advertising are currently, to some extent, being swapped for online marketing processes. This is not to say that budget is no longer being spent on conventional advertising, it is just no longer all being spent in this area. TV promotion used to be in pole position for the way in which advertising budget was spent, but now Online Marketing in the UK has shunted this to Number Two and taken the Number One spot for itself.
Online marketing is a collection of different types of advertising which happen over the world wide web, but as it is a rather new media, all forms of advertising in this way are brought together under the umbrella of online marketing. Over time, this will most likely change, but for now figures are created in this fashion for comparison purposes.
Latest figures show one and three quarter billion was spent on internet promotion in the first half of this year. This increase is about 90 times as much as was spent 11 years ago, when amounts were close to £20 million. Of the £1.75bn spend, just over 1 billion was spent on search advertising, which works out to be 60% of all money spent in online advertising.
Companies appreciate that many of their potential customers are now shopping, searching and researching on the internet, and if they want to make certain they are keeping their customers, they need to have Search Engine Placement in order to remind searchers that they are open for business and why it would be a good idea to shop with them.
With this in mind, they are searching for assistance from a search engine optimization company to help them attain good search engine placement, and keep their customers loyal. They are ready to pay their Search Engine Optimization Company to do this work for them, which in turn means they do not have the same amount to spend on the conventional methods of advertising.
There is also the realisation that TV viewers do not want their viewing to be interrupted by adverts, and will often, with the advent of Sky Plus, skip adverts as they watch previously recorded programmes. They no longer, therefore, view this as the best way of reaching a mass audience, whereas use of search engine placement means they are actively marketing to the searchers who do want the goods they supply.
TV is not, however, dying in the art of promotion, nor are other conventional forms, more it is a case of online marketing being a change of focus for businesses who are following their customers online.
Popularity: 1% [?]
Sphere: Related Content