The Internet has provided society at large with an extremely flexible platform that can be used for delivery of various information-based services, and that can be accessed with ease by any person who has computer. When the Internet emerged it soon became clear that the Web was not only useful to scientists, but also to people in almost any other sphere of human activity. Marc Andreessen, an undergraduate student at the University of Illinois, along with some associates, wrote a program called Mosaic, which made using the Web as easy as pointing and clicking at pictures and underlined words. This led to the explosion of the Web and the battle of the browsers, of which Netscape and Microsoft Explorer became the main players.
Organizations quickly realized that the Internet could be used to publish information on a server, allowing hundreds of thousands of people (at that stage) to have immediate access to it. These websites could be used to sell goods and facilities were rapidly devised to allow people to order and pay for goods via the Internet. The Internet makes it very easy for people to find goods, and it should therefore be just as easy for them to buy the products or services from a website. A number of organizations jumped on the bandwagon, with the result that most of them could not fulfill their promises. That left a few websites a few years later that realized that back-office performance was even more important than front-page visitations.
A decision lo integrate a business with the Internet can be done on various levels, such as getting access to the Internet for purposes of e-mail, the World Wide Web or payment of accounts, or the Internet can be used for online advertising, displaying products or selling merchandise up to a fully functional online store. Although the use of the Internet does cost money, the wise use of the Internet facility can lead to higher profitability through large cost savings, increased efficiency of business activities, and time saving practices. It can also lead to much better customer service and the building of better organization structure.
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